JoyMobi

Telco growth infrastructure

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Grow revenue and improve AdTech performance for advertisers

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A mobile phone presenting interactive operator offers

Live operator deployments

Achieved metrics

+58%ARPU growth
In 3 months after a MyPush proof-of-concept launch.
+171%VAS revenue
Driven by interactive SIM push and the AdTech Platform.
100M+Ad hits monetized
Unused traffic converted through a multi-region rollout.

Built for operator growth teams

For mobile operators & MVNOs

For teams focused on growing revenue from the existing subscriber base across every commercial layer.

  • AdTech & advertising
  • Data & voice packages
  • VAS
  • Digital & partner services

The challenge

Traditional channels leave valuable touchpoints unused

Subscriber communication is fragmented, while high-intent moments across the operator journey remain idle.

  • SMSLow engagement, spam fatigue, low CR
  • App PushRequires an app, limited reach, low CR
  • USSDPoor UX, limited interaction, low CR
  • Unused TouchpointsIdle traffic with untapped monetization potential
A smartphone showing operator communication channels
Our solution MyPush / AdTech Platform

A new platform with new subscriber engagement channel designed to overcome the limitations of traditional communication ways

Hit OK to activate OK

Our solution

Turn every subscriber touchpoint into revenue

JoyMobiTech AdTech Platform transforms existing and previously unused subscriber touchpoints into monetizable inventory.

Subscriber touchpoints
  • MyPush
  • SMS
  • OBD
  • USSD
  • Web
  • Wrong Dial
  • 404 / URL
JoyMobi AdTech Platform

Promote operator services

VAS · Data · Voice · Digital Services

Grow ARPU

Third-party advertising

Brands · Partners · Advertisers

New AdTech Revenue

Native SIM engagement

MyPush

Interactive notifications with guaranteed visibility, up to 10× higher conversion than SMS and 100% device reach.

  • No app requiredWorks without installing a mobile application
  • Works across devicesSupports smartphones and feature phones
  • Guaranteed visibilityStays on screen until the subscriber takes action
  • One-click conversionMoves from offer to activation or purchase in one click
  • Always availableCannot be disabled or blocked
See use cases

Proven performance

Conversion rate
9–12% vs. ~0.5% for SMS
ARPU growth
+58%
VAS revenue
+171%
Special data offernow

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Monetize every touchpoint

AdTech Platform

Go beyond MyPush and unlock the value of existing and previously unused subscriber touchpoints.

Unique inventory

Wrong Dial · USSD · 404 / URL

Turn previously unused touchpoints into monetizable inventory.

Multi-channel delivery

MyPush · SMS · OBD · USSD · Web

Reach subscribers across operator-controlled channels.

Smart targeting

Operator subscriber segmentation

Deliver relevant offers to the right subscriber segments.

First-party data

Privacy-safe targeting

Activate operator-owned data without exposing subscriber information.

One platform. Multiple touchpoints. New revenue.

Proven results

Real impact in live operator deployments

Case 1

Data bundle upsell

Low balance trigger campaign

Target audience
100K subscribers
Conversion rate
8.53%
ARPU uplift
+58%
Monthly revenue
$15K
Campaign period
1 month

MyPush offers a data bundle when balance drops below 100 KB, with one-click purchase.

Case 2

VAS promotion

Online cinema · Recharge-triggered campaign

Target audience
52K subscribers daily
Conversion rate
6.3%
Daily acquisitions
3,300
Monthly revenue
$30K

MyPush delivers an online cinema subscription offer immediately after balance recharge, enabling seamless one-click activation and generating recurring VAS revenue.

Case 3

Advertiser campaign

FinTech Happy Hour campaign

Target audience
800K subscribers
Conversion rate
43%
Operator revenue
$10K
Campaign period
1 week

MyPush promoted a FinTech advertiser’s Happy Hour offer to 800,000 targeted subscribers during a one-week campaign, generating additional AdTech revenue for the operator.

Case 4

Advertiser campaign

Geo-targeted coffee shop campaign

Target audience
300K subscribers
Conversion rate
7.3%
Operator revenue
$3.9K
Advertiser sales
$6K+
Campaign period
2 days

Geo-targeted MyPush offers delivered a 10% coffee shop discount to subscribers near selected locations, generating measurable sales for the advertiser and new AdTech revenue for the operator.

Case 5

Long-term MyPush impact

3-year deployment · 7M subscriber base

B2B / AdTech results

Gross revenue
$100K+
Campaigns executed
3,500+
Clicks delivered
4.7M

VAS results

VAS revenue · 1st year
+38%
VAS revenue · 2nd year
+134%
VAS revenue · 3rd year
+171%

Over three years, MyPush was used across a 7M subscriber base to promote both third-party B2B campaigns and the operator’s existing VAS portfolio — generating $100K+ in B2B revenue and driving sustained VAS revenue growth.

Partners

Trusted in telecom markets

Banglalink O! Robi Teletalk

Testimonials

What our partners say

“We shortened the customer journey and multiplied conversion, making the process faster and more intuitive for users.”
Head of VASTier-1 operator
“ARPU grew by 50% with zero extra CAPEX — revenue increased quickly without additional investment.”
Chief Marketing OfficerTier-1 operator

Client names and portraits will appear after publication approval.

Global footprint

20+ years of telecom innovation

We create unique solutions that help mobile operators unlock new AdTech revenue streams.

150+ projects
Telecom solutions delivered
6+ markets
Across Asia, Africa & CIS
Trusted by operators
Regional and Tier-1 deployments
Map highlighting JoyMobi projects across Asia, Africa and the CIS
Global footprint
  • 1. Bangladesh
  • 2. Kyrgyzstan
  • 3. Russia
  • 4. Uzbekistan
  • 5. Georgia
  • 6. Cambodia

Start a conversation

Ready to unlock new revenue streams?

Tell us about your subscriber touchpoints and growth priorities. We will reply with a relevant starting point.

Dmitriy Damaskin Head of Commercial
[email protected] +7 925 052-25-57 @dmitriidamaskin