JoyMobi

Telco monetization infrastructure

Telco solutions by

Grow operator revenue with MyPush and AdTech monetization

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Live operator deployments

Achieved metrics

+58%Target-group ARPU
Among targeted subscribers after a MyPush proof-of-concept launch.
+171%VAS revenue
Driven by interactive SIM push and the AdTech Platform.
100M+Ad hits monetized
Unused traffic converted through a multi-region rollout.

Built for operator growth teams

For mobile operators & MVNOs

For teams focused on growing revenue from the existing subscriber base across every commercial layer.

Core Services

Increase voice traffic & data bundle usage

  1. TriggerSubscriber is running out of data
  2. MyPushYour data balance is running out! Get 5GB for $3
  3. ConfirmationActivate 5GB for $3?
  4. Result5GB activated ✓

VAS & Digital Services

Promote and activate operator digital services

  1. TriggerRelevant subscriber / segment
  2. MyPushGet Spotify Premium using your mobile balance
  3. User ActionLearn more / OK
  4. ActivationActivate subscription?
  5. ResultService activated ✓

AdTech

Monetize subscriber reach with third-party offers

  1. TriggerSubscriber matches advertiser's target audience
  2. MyPushGet 20% off your next food order
  3. User ActionGet offer
  4. RedirectOpening partner app…
  5. Conversion20% discount applied ✓

The challenge

Traditional channels leave valuable touchpoints unused

Subscriber communication is fragmented, while high-intent moments across the operator journey remain idle.

  • SMSLow engagement, spam fatigue, low conversion rate
  • App PushRequires an app, limited reach, low conversion rate
  • USSDPoor UX, limited interaction, low conversion rate
  • Unused TouchpointsIdle traffic with untapped monetization potential

Our solution

Turn every subscriber touchpoint into revenue

JoyMobiTech AdTech Platform transforms existing and previously unused subscriber touchpoints into monetizable inventory.

Subscriber touchpoints
  • MyPush
  • SMS
  • OBD
  • USSD
  • Web
  • Wrong Dial
  • 404 / URL
JoyMobi AdTech Platform

Promote operator services

VAS · Data · Voice · Digital Services

Grow ARPU

Third-party advertising

Brands · Partners · Advertisers

New AdTech Revenue

Native SIM engagement

MyPush

Interactive notifications with guaranteed visibility and up to 10× higher conversion than SMS, on any mobile phone.

Supports all types of mobile phones

Basic phones, feature phones and smartphones. No app required.

11:14

Your data balance is running out! Get 5GB for $3

11:14JOY

Your data balance is running out!
Get 5GB for $3

CANCELOK

Guaranteed visibility

Appears on top of your screen overlaying any other app/message etc.

11:14

Your data balance is running out! Get 5GB for $3

Protected from accidental swipes

A stray swipe doesn't dismiss the offer, so it's never lost by mistake.

11:14

Your data balance is running out! Get 5GB for $3

Stays on screen

Until the subscriber takes action.

11:14

Your data balance is running out! Get 5GB for $3

Faster activation

Streamlines the customer journey from offer to activation through built-in automation.

11:14

Your data balance is running out! Get 5GB for $3

Activate 5GB for $3?

5GB ACTIVATED ✓

  1. 1Offer
  2. 2Action
  3. 3Confirmation
  4. 4Activation

Monetize every touchpoint

AdTech Platform

Go beyond MyPush and unlock the value of existing and previously unused subscriber touchpoints.

Unique inventory

Wrong Dial · USSD · 404 / URL

Turn previously unused touchpoints into monetizable inventory.

Multi-channel delivery

MyPush · SMS · OBD · USSD · Web

Reach subscribers across operator-controlled channels.

Smart targeting

Operator subscriber segmentation

Deliver relevant offers to the right subscriber segments.

First-party data

Privacy-safe targeting

Activate operator-owned data without exposing subscriber information.

One platform. Multiple touchpoints. New revenue.

Proven results

Real impact in live operator deployments

Case 1

Data bundle upsell

Low balance trigger campaign

Target audience
100K subscribers
Conversion rate
8.53%
Target-group ARPU
+58%
Monthly revenue
$15K
Campaign period
1 month

MyPush offers a data bundle when balance drops below 100 KB, with one-click purchase.

Case 2

VAS promotion

Balance recharge-triggered campaign

Target audience
52K daily
Conversion rate
6.3%
Daily acquisitions
3,300
Monthly revenue
$30K

MyPush delivers an online cinema subscription offer immediately after balance recharge, enabling seamless one-click activation and generating recurring VAS revenue.

Case 3

Advertiser campaign

FinTech Happy Hour campaign

Target audience
800K subscribers
Conversion rate
6.8%
Operator revenue
$10K
Campaign period
1 week

MyPush promoted a FinTech advertiser’s Happy Hour offer to 800,000 targeted subscribers during a one-week campaign, generating additional AdTech revenue for the operator.

Case 4

Advertiser campaign

Geo-targeted coffee shop campaign

Target audience
300K subscribers
Conversion rate
7.3%
Operator revenue
$3.9K
Advertiser sales
$6K+
Campaign period
2 days

Geo-targeted MyPush offers delivered a 10% coffee shop discount to subscribers near selected locations, generating measurable sales for the advertiser and new AdTech revenue for the operator.

Case 5

Long-term MyPush impact

3-year deployment · 7M subscriber base

B2B / AdTech results

Gross revenue
$100K+
Campaigns executed
3,500+
Clicks delivered
4.7M

VAS results

VAS revenue · 1st year
+38%
VAS revenue · 2nd year
+134%
VAS revenue · 3rd year
+171%

Over three years, MyPush was used across a 7M subscriber base to promote both third-party B2B campaigns and the operator’s existing VAS portfolio — generating $100K+ in B2B revenue and driving sustained VAS revenue growth.

Partners

Trusted in telecom markets

Banglalink O! Robi Teletalk

Testimonials

What our partners say

“We shortened the customer journey and multiplied conversion, making the process faster and more intuitive for users.”
Head of VASTier-1 operator
“ARPU grew by 50% with zero extra CAPEX — revenue increased quickly without additional investment.”
Chief Marketing OfficerTier-1 operator

Global footprint

20+ years of telecom innovation

We create telecom monetization solutions that help mobile operators activate subscriber touchpoints and unlock new AdTech revenue streams.

150+ projects
Telecom solutions delivered
6+ markets
Across Asia, Africa & CIS
Trusted by operators
Regional and Tier-1 deployments
Map highlighting JoyMobi projects in Bangladesh, Kyrgyzstan, Uzbekistan, Georgia and Cambodia
Global footprint
  • 1. Bangladesh
  • 2. Kyrgyzstan
  • 3. Uzbekistan
  • 4. Georgia
  • 5. Cambodia

Start a conversation

Ready to unlock new revenue streams?

Tell us about your subscriber touchpoints and growth priorities. We will reply with a relevant starting point.

Dmitriy Damaskin Head of Commercial
[email protected] +7 925 052-25-57 @dmitriidamaskin